My Story

Christa KingThe Journey That Built Fitlandia

Hi! My name is Christa and I’m a big fan of helping folks overcome mental obstacles to make big changes in their lives. Think of me as your virtual cheerleader.

Through my own fitness journey I saw how broken the diet and fitness industries were and set out on a mission to help people engage the power of thought to start living a life of vitality.

From a very young age, I would always tell my parents, “There’s a solution to every problem.” While I had a traumatic childhood, I was determined to find ways to bring peace, joy and abundance into my life despite any obstacles thrown at me.

But unfortunately, like many of us, I didn’t learn the best coping skills and relied on sugar, alcohol and refined carbs to self-soothe. It was the only way my brain new how to make me feel “safe.” The reward center in the brain is quite the powerful influence. And from that, my unhealthy patterns were created.

192 weightI had struggled with my weight since childhood. Even though I was incredibly athletic, losing and maintaining a healthy weight was almost impossible. As my life got more chaotic and intense from climbing the corporate ladder and living a go-go-go lifestyle, my body, mind and soul were left completely out of balance. My work had me traveling 3-4 weeks out of the month and poor food choices on the road with heavy alcohol use put me into a tailspin.

After reaching my highest weight of 192, I hit a wall and was determined to crack my own code for making a permanent lifestyle change.

Leaving my corporate career behind, I became a certified hypnotherapist, health coach, and nutritional therapist. By putting these pieces together I saw what was truly missing in the diet and fitness industry: a holistic approach, starting with the mind.

My weight loss journey, and continued health journey, is what built this innovative platform that I’m so proud to share with you.

Fun Facts About MeBandit reba and sully

I have 3 fur babies and a husband. Bandit and Reba are Great Pyrenees, Sully a Tuxedo cat, and AJ is my partner in crime, tech support and aspiring adventure photographer.

We live in Portland, OR but are obsessed with Telluride, CO.

I love to play poker. Texas Hold Em’ please.

My favorite healthy food is curried anything.

My non-guilty pleasure (no-guilt zone!) is wine…or donuts. I have to be really careful with donuts, though.

I love to podcast and am blessed to host amazing guests on the Fitlandia Podcast.

I have a super sensitive sense of smell. Say that 5 times.

I not-so-secretly would love to have my own TV show. Come on, Oprah! Let’s make some magic together.

I have a spiritual side to me that’s growing stronger everyday.

I’m not perfect. I’m always learning about my body, what triggers old patterns and how to get back up quickly.

I’m an open book.

I had two weddings within 10 days. This refers back to the Telluride obsession.

Favorite music you ask? Hair metal. Yes, power ballads are my fave and if you put a mic in front of me, I will jump off the karaoke stage.

I really want to see you succeed.

Let’s Stay Connected!

There are loads of ways to follow my journey and hopefully get a dose of inspiration to help you on yours.

  • Follow me on Instagram, Facebook, or Twitter.
  • Join our closed Facebook group. I’m on there every day so say “hello!”
  • Subscribe to the Fitlandia Podcast on iTunes or Stitcher. We’d love your honest reviews too.
  • Download the free Mind Zoning® app for iOS and get 4 recordings included.
  • Sign up for the Fitlandia newsletter for the best tips, tools and freebies.
  • Take our free quiz to get matched up with the best program for you. I personally respond to each of these!
  • Have a question about what we offer? Email me anytime at

To your health, vitality, and positive thoughts!